BRAND DEVELOPMENT
Win New Business with a Strong and Relevant Brand
​
Your success depends on it!
​
How the market perceives your brand is either hindering your growth or contributing to it.
Consider the following:
​
-
Would you buy from you? Why or why not?
-
Are your products an easy sell for your sales reps and channel partners?
Why or why not? Do you have a deal-breaker Unique Selling Proposition?
-
Who is the "gold standard" in your industry? Why?
-
Which of your competitors makes you envious? Why?
-
What is the health of your corporate culture? Does your staff embrace challenges,
or are there distracting, corrosive areas?
-
Is your company everything it can be? Why not?
​
The steps to improving your company's brand and its reputation:
​
-
Brand Assessment​
​​
Uncover obstacles limiting your ability to reach your goals and full potential. A brand assessment will provide insights on the following:
-
From the perspective of employees:
-
How your brand is defined and perceived
-
Identification of your strengths, weaknesses, opportunities and threats based on various roles, titles, and departments
-
Quality of leadership
-
Health of your culture
-
Impediments to growth
-
​​
-
From the perspective of customers and channel partners:
-
How your brand is perceived
-
Identification of your strengths and weaknesses as well as opportunities for improvement
-
How you rank against your competition
-
Criteria used to select your company
-
How well your brand is performing in multiple categories
-
Trends that will impact your business and industry
-
The quality and stability of the relationship with your brand
-
The results of your brand assessment will determine if rebuilding your brand and/or improving your culture may be necessary. If so, Burjess offers the following services:
​​
2. Brand Development​
We will revive your brand with updated and enhanced value propositions and a new brand promise and tagline. You will own a brand that will properly differentiate you company and accelerate the sales process.​
​
3. Brand Architecture and Portfolio Management
​
Whether you are growing through a merger or acquisition, creating new brands under your corporate umbrella, or need to rebrand your existing products and services, we can construct a proper brand architecture system for your business.
​
4. Culture Improvement
​
Based on feedback received from the Internal Brand and Culture Research, we will create a strategy for implementing a culture of performance, continuous improvement, and operational excellence.
​
​
​