How Burjess is Different

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There are many frameworks that have been successfully deployed in organizations for years. Most are readily available in the public domain. The problem is, which one to use, why and when?  What makes Burjess different is two-fold. There is no one-size-fits-all approach to strategy. We know which framework(s) to apply under the specific scenario our client is focused on. Second, we are hands on and guide the process as a partner until the strategy is fully baked. We have extensive experience in not only applying strategic frameworks but providing challenging questions and insights from our years of experience as operators of businesses. Not to mention, patient and disciplined facilitation skills to keep the process on track.

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The Opportunity Set

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The Burjess Growth Framework starts with the opportunity set.  Is the opportunity (potential addressable market) for growth aligned with the overall business expectations?  We help flush out the opportunity set and the alignment of that set to the organization's capabilities - and more importantly, its unique capabilities.  We help define - through a robust discovery process - the ideal customer and why they buy, what makes the organization great, and what the competition is doing to win in the marketplace.  Our process engages the organization, encourages innovating thinking and utilizes data to validate assumptions.

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The Execution Path

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A wise leader once said to me, "strategy has two components, the thrill of the strategy itself, and then the loneliness of execution."  We take a process-oriented approach to focus the organization toward a common strategy - we believe that FOCUS = POWER.  With that focus, we can then work to build / expand the organization's capabilities (and capacity) to operate at scale and execute.

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And finally, we bring process and cadence to align the organization toward the common strategic goals.